Manchester United have agreed a 10-year extension to their
partnership with Adidas reportedly worth £900 million.
United announced the mouth-watering deal with the German
kit-making company in a statement on its website on Monday.
The new partnership — which runs until June 2035 — is an
extension of their previous 10-year deal worth £750 million.
“Adidas and Manchester United Football Club are delighted to
announce the extension of one of the most exciting, seminal partnerships in
world sport,” the statement reads.
“It is very natural
for us to continue our cooperation,” Adidas CEO Bjorn Gulden said.
“We will combine tradition and innovation to please both the
players and the fans.
“We look forward to continuing our partnership with one of
the most iconic clubs in football.”
According to BBC, the kit deal is thought to be the largest
in Premier League history — based on revenue per season — surpassing Chelsea’s
15-year deal of the same amount signed in 2016.
It is however reported that failure to play in the Champions
League for two consecutive seasons would reduce annual payments by 30%.
“The relationship between Manchester United and adidas is
one of the most iconic in world sport, forged through a shared commitment to
style, flair and, most importantly, high performance,” said the club’s CEO
Richard Arnold.
“With its roots in the 1980s, our partnership has been
reinvented over the past decade with some of the most innovative designs and
technology in sportswear.
“We are now looking
forward to refreshing this powerful partnership again through the remainder of
this decade and into the 2030s.”
Adidas supplied United’s uniform from 1980-1992. The partnership
resumed again at the beginning of the 2015-16 season.
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