Tech

Most Used Social Media Platforms In Nigeria – Top 12

June 11, 2021
1 Min Read
Most Used Social Media Platforms In Nigeria - Top 12

MOST-USED SOCIAL MEDIA PLATFORMS IN NIGERIA – Top 12

1 Whatsapp
2 Facebook
3 Youtube
4 Instagram
5 FB Messenger
6 Twitter
7 Telegram
8 Linkedin
9 Tiktok
10 Snapchat
11 Pinterest
12 Skype
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NIGERIANS ON SOCIAL MEDIA

As at Jan 2021, Nigeria had 33 million active social media users.

Social media users make up 15.8% of Nigeria’s population.

99.2% of social media users access them via mobile.
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NIGERIA: SOCIAL MEDIA POTENTIAL ADVERT AUDIENCE

1 Youtube: 30.8 million
2 Facebook: 29 million
3 Instagram: 8.4 million
4 FB Messenger: 4 million
5 LinkedIn: 5.7 million
6 Snapchat: 6.65 million
7 Twitter: 3.5 million
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MOST USED SOCIAL PLATFORMS WORLDWIDE – APRIL 2021

1 Facebook: 2.8b
2 YouTube: 2.29b
3 WhatsApp: 2bn
4 FB Messenger: 1.3b
5 Instagram: 1.29b
6 Weixin/Wechat: 1.23b
7 Tiktok: 732m
8 Douyin: 600m
9 Qq: 595m
10 Telegram: 550m
11 Snapchat: 528m
…
*16 Twitter: 396m*
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NIGERIAN GOVTS’ TOP HANDLES ON TWITTER & FOLLOWERS

@MBuhari 4.10m
@ProfOsinbajo 3.43m
@NGRPresident 2.33m
@elrufai 1.96m
@inecnigeria 1.86m
@PoliceNG 1.85m
@NigeriaGov 1.45m
@HQNigerianArmy 1.37m
@NGRSenate 1.35m
@GarShehu 1.28m
@officialEFCC 1.21m
@NCDCgov 1.19m
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NAIRALAND VISITORS – last 9 months
Sep 2020: 33.09 million
Oct 2020: 34.67 million
Nov 2020: 29.78 million
Dec 2020: 28.41 million
Jan 2021: 29.45 million
Feb 2021: 25.99 million
Mar 2021: 27 million
Apr 2021: 26.79 million
May 2021: 29.17 million
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NAIRALAND TRAFFIC STATISTICS
_Number of Unique Visitors_
Jan 2021: 4.84 million
Feb 2021: 4.29 million
Mar 2021: 4.49 million
Apr 2021: 4.31 million
May 2021: 4.33 million

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MEMBERS: 2.69 million
TOPICS: 6.33 million