…Redefining Fashion
Narratives
TECNO, an innovative technology brand with operations in
over 70 global markets, in collaboration with VOGUE, the most influential voice
of authority in fashion, today proudly unveiled an extraordinary fashion film,
‘Style in Motion’. The film dives into the models’ true lived experience at
London Fashion Week, and showcase every emotion boldly through the lens of
TECNO CAMON 20 series. With this collaboration, TECNO expects to encourage
individuals to embrace their authentic emotions, whether it’s happiness,
sadness, or anxiety, and incorporate this into their personal style.
From renowned photographers to
aspiring models, the video offers a fresh perspective on the event’s vibrancy
and cultural richness. Through this film, the audience is able to witness
TECNO’s continuous contribution to fashion and celebrate people’s true
emotional expression and illustrate the vibrant world of fashion and lifestyle.
To watch the fashion film and embark on this captivating journey, visit and
discover a world where fashion transcends boundaries and becomes a vivid
expression of human emotions.
The film breaks free from
traditional narratives and brings viewers on an exhilarating journey through
the heart of London Fashion Week, delving into the experiences of key players
in the fashion industry. TECNO CAMON 20 Series plays a key role as the
photography device in the fashion film as it embodies TECNO’s dedication to
pushing the boundaries of mobile photography. Thanks to TECNO’s Sensor-Shift
OIS Anti-Shaking Technology, the CAMON 20 series can seize crisp and vivid
images and videos, even in fast-moving scenarios. This groundbreaking feature
empowers photographers to effortlessly capturing emotions in motion and
freezing those fleeting runway moments, so as to weave captivating visual
narratives, elevating the art of storytelling. Launched today, this fashion film
invites audiences into a world where fashion becomes an immersive experience of
self-expression and boundless creativity. With VOGUE’s unique creative vision
and influence, the impact of the collaborative video resonates with audiences
on a global scale.
VOGUE expressed their excitement about the
collaboration, emphasizing the CAMON 20 Series’ ability to transcend
traditional boundaries of fashion photography. “Whether it’s capturing
on-the-fly memories or captivating expressions of raw emotions, the TECNO CAMON
20 Series edges imagery closer to real life. Whereas traditional cameras have
painted broad strokes of fashion week shows, the TECNO CAMON 20 Series has the
ability to document detail down to the very emotion on the faces of models,
with the power to capture not only external beauty but also the subjects’ inner
world.” according to VOGUE.
Through the lens of Aria ShahrokhshahI and
the power of the CAMON 20 Series, the collaboration offers a more intimate and
personal approach, enabling photographers to capture raw and authentic moments
and unravel the hidden narratives behind the poker-faced appearances seen on
the runway that go beyond the rigid labels typically associated with fashion
weeks. “Mobile photography has completely changed the world of
photography. The fact that everyone can have a camera opens up so many doors
for what you can capture and when you can capture it,” shared Aria
ShahrokhshahI, “What impresses me most about the TECNO CAMON 20 Series is
all of the different features you can have access to on the camera. It gives
you loads of control over it, which is quite unique on a mobile. It’s really
unique to find a mobile phone with this much versatility and control.”
By merging fashion and technology, this
collaboration opens doors for new possibilities and redefines the boundaries of
visual storytelling in the fashion world, encouraging everyone to explore new
realms of creativity and expression.
About TECNO
TECNO is an innovative technology
brand with operations in over 70 countries and regions across five continents.
Since its launch, TECNO has been revolutionizing the digital experience in
emerging global markets, relentlessly pushing for the perfect integration of
contemporary, aesthetic design with the latest technologies. Today, TECNO has
developed into a recognized leader in its target markets, delivering
state-of-the-art innovation through a wide range of smartphones, smart
wearables, laptops and tablets, HiOS operating systems, and smart home
products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed
to unlocking the best and newest technologies for forward-looking individuals.
By creating stylish, intelligent products, TECNO inspires consumers worldwide
to never stop pursuing their best selves and their best futures.
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